South Campus
Gateway and
Wayfinding
To assist students, families, fans and other visitors in navigating Iowa State's campus more effectively, žžÊÓƵ's master plan identifies 25 wayfinding signs to help direct traffic to academic, athletic and housing destinations.
Signage for the gateway area includes a screen-printed aluminum face with a bronze gabled surrounding structure. In addition to the signage package, žžÊÓƵ was asked to develop concepts for campus building identity monuments to be implemented at a later date.